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116 Vitality and2c bertils meds web

Vitality and divested to Midsona

Divestment to Midsona
August 2021
Sector: Healthcare
Service: M&A

Our role

Exclusive financial adviser to Juuri Partners on the sale of Vitality and to Midsona AB (publ)


Midsona (publ), founded 1892, is a leader within natural and organic products, consumer health and health foods in the Nordics. The Group employs approx. 800 people in Sweden, Norway, Denmark, Germany, Spain, France and Finland. Sales in 2020 was approx. EUR 370 million. Midsona is listed on Nasdaq OMX Stockholm


Vitality and consists of bertil's health Oy and Oy MakroBios Ab that are among the oldest consumer health product companies in Finland. Vitality and manufactures and supplies nutritional supplements, organic food and other consumer health products in Finland, Sweden and the Baltic countries. Vitality and had net sales of EUR 13.9 million in 2020