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Evli Corporate Finance acted as an exclusive advisor to the owners of Vitality and Group on the sale of the company to Swedish publicly listed consumer health products company Midsona.

Vitality and Group consists of bertil’s health and Makrobios that are among the oldest consumer health product companies in Finland. Vitality and Group manufactures and supplies nutritional supplements, organic food and other consumer health products to e.g. pharmacies, grocery stores and health and eco product stores in Finland, Sweden and Baltic countries. Vitality and Group had net sales of EUR 13.9 million and adjusted EBITDA of EUR 1.7 million in 2020. For more information, visit and

For more information, please contact:

Björn Danker, Evli Bank Plc, Corporate Finance, +46 73 022 4482,

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